She is a writer, historian, and professor at the Kyiv National University of Culture and Arts. She started her career in the early 90s working for the Ukrainian 1+1 TV channel and has since branched out her expertise. Since 1996, she has worked on more than 20 top national election campaigns in Ukraine, Kyrgyzstan, and Russia.

In 1998, she co-founded the Rost Group company, and in 2010 she was appointed as the Programs Manager of Foundation of Good Politics. The same year she presented at the Ukrainian Research Institute of Harvard University.

She published her first book in 2007 titled Course of Events, and in 2012, she published a novel titled Ukraine G-Spot, which details her narrative on elections and politics. Her latest book titled Transition keeper is set to be published in 2021.